How we work

The creator is not the starting point.

Our process moves from business problem to campaign direction, then from campaign direction to creator selection and activation.

Research → Identify → Design → Match → Approach → Activate
01 / RESEARCH

Understand

Brand, product, market, audience, category and the context around the opportunity.

02 / IDENTIFY

Find the problem

What needs to change? Awareness, education, trust, consideration, market entry or something more specific?

03 / DESIGN

Shape the idea

Turn the opportunity into a campaign direction with a clear message and creative logic.

04 / MATCH

Choose people

Find creator voices whose audience, market and content style make sense for the campaign.

05 / APPROACH

Make the connection

Bring the campaign opportunity to the appropriate brand and creator conversations.

06 / ACTIVATE

Move the brief

Coordinate the practical campaign process from agreed requirements toward execution.

The Bloomlinx principle

The match should feel inevitable.

Not because a creator is popular, but because the creator makes sense for what the campaign is trying to accomplish.

That distinction is the foundation of the Bloomlinx approach.

Straight answers

Questions brands ask first.

Is Bloomlinx an established agency?

No. Bloomlinx is early-stage, founded in Nigeria in 2026, and we say so plainly. We have not published client case studies, and the campaign concepts on this site are illustrative.

Who is Bloomlinx for?

Beauty brands (skincare, makeup, haircare, body care, wellness) that want creator campaigns built around a real brand problem, in African and international markets, and creators whose audiences fit those briefs.

How does Bloomlinx get paid?

On campaigns Bloomlinx secures for participating creators, we take a 15% commission. Creators are non-exclusive and work campaign by campaign. Brand-side terms are agreed per project, and we aim to be clear with brands and creators about budgets and payments.

Do you only work with the creators shown here?

No. The profiles shown are a starting network and selected examples. Selection depends on the brief, and the right creators for a campaign may not be the biggest ones.

What does the Campaign Fit Studio do?

It helps you structure a first brief in your browser. Nothing is sent to us unless you choose to copy the brief or open your email app.

What should I send first?

The objective, the market, the product category, a rough budget range and your timing. Use the contact form or the Campaign Fit Studio to put that in order.

What does a campaign cost?

It depends on the creator mix, the deliverables and how the content will be used. We do not publish fixed packages. Send a brief with a rough budget range and we will tell you honestly what it can and cannot achieve. For a first campaign, a small, clearly defined pilot is usually the sensible start.

Who owns the content?

Usage rights should be agreed in writing before any content is made: organic use only, paid use such as partnership ads, or a longer licence. Unless a buyout is agreed, creators keep ownership of what they make.

Do you handle ad disclosure?

Sponsored posts should be clearly labelled as paid partnerships, following the platform's rules and the rules of the market where the content runs. We build this into the brief.

How can a creator join?

Apply on the Creators page. We look at audience fit and content quality. We share relevant creator profiles with suitable brands for potential opportunities, and creators approve campaign details before any commitment is made.

See the thinking in action

From a product brief to a campaign direction.

Open Campaign Fit Studio ↗